“We are living on this planet as if we had another one to go to.” – Terri Swearingen
The damage is real and the danger is real. Let each one of us take a small step to make our planet clean, green, nourished and cared for. This is, after all, the only place we have and will ever have – Ani
Astu Eco started with an intent to rid India of the plastic menace that is rampant today.
From armchair green supporters to active environmentalists.
It was deeply disturbing to see plastic litter everywhere, on road sides, in parks, in lakes and water bodies, in landfills and in the garbage pile next to education institutes. We were traumatised by the sheer mess of growing garbage on our roadsides and the painful visuals of our urban domestic animals feeding on plastic in the garbage. The story was almost the same in every large city we went. It appeared that the garbage and plastic menace stood unchallenged. And all the cities’ collective misery festered. And elsewhere in the world, turtles, dolphins, goats, sheep, fish and many innocent animals were dying a painful death because they ate plastic. It was heart wrenching. To just watch.
That is when we decided to move from being armchair green supporters to active environmentalists.
Astu Eco was born..
After many trials, prototypes and ideation, with months of brainstorming and soul-searching for a sustainable business idea that is meaningful to us and has a measurable impact on the issue at hand, we finally were crystal clear.
We now proudly make – Delightful Earth Friendly products for the environmentally conscious, that provides an alternate to the harmful disposable plastic.
Together we can make an impact to our surroundings, our apartment blocks, our neighbourhood, our city and leave a better place for the coming generations.
Be a part of the change
If reading our story makes you feel like a kindred soul and you too have been disturbed by the sights in our cities, silently imploring for us to help, & you have always been meaning to do something about it, NOW is the time for action. We have made it easier by bringing to you these beautifully crafted earth friendly products, that are superb alternates to traditional disposable plastic. Now it’s your turn to choose wisely and responsibly, so the future generations too can enjoy a clean, green world. Pledge TODAY to buy earth friendly products.
And lets together maker a greener earth
Astu Eco is actively involved planting large shade giving local trees. Click here to be a part of the next plantation drive.
For every 10,000 pieces of Astu Eco products bought by all of you, Astu Eco will have a 100 tree plantation drive. You are welcome to be a part of it. Join us on our Facebook page www.facebook.com/astu.eco to be notified of the next drive!
An adventure sports lover, an avid trekker, and an alumni of NOLS, she has always loved being close to nature. Her earlier ventures were related to outdoor education, nature, sustainability and survival in the wild. It was time for direct impact to protect and nurture our earth and she says there is no time to waste! The time is now!
Skilled in earth friendly product design and development, the Good Earth Astu Research (GEAR) Center is led by her. Her vision is to flood the market with so many Eco Friendly alternatives, which are beautiful and sensible so that single-use plastic demand should simply vanish.
TEJSHREE MADHU – TJ AS SHE IS FONDLY KNOWN.
A fitness enthusiast, a true foodie with a ridiculously large heart and an infectious laughter, she comes with an experience of leading different facets of business across industries (software to ice-cream!) over a 12 year stint before the entrepreneurship bug bit her. Her corporate experience made her see how that world was turning a blind eye to the real world we live in, which was contributing to the carelessness of social relevance. So here she is, leading the business of earth friendly products and crusading for the ‘care’ that is needed. A feminist by outlook, but humanist by heart, her aim is to have Earth friendly products in every house on earth through the Astu brand!
“Now is the time to act.”
“If not us, then who?
If not now, then when?”
“We are living on this planet as if we had another one to go to.”
“What is the use of a house if you don’t have a decent planet to put it on ?”
(Henry David Thoreau)
“Waste not the smallest thing created, for grains of sand make mountains, and atomies infinity.”
“The activist is not the man who says the river is dirty. The activist is the man who cleans up the river.”
“A nation that destroys its soils destroys itself. Forests are the lungs of our land, purifying the air and giving fresh strength to our people.”
(Franklin D. Roosevelt)
“The frog does not drink up the pond in which it lives.”
“When we realize we can make a buck cleaning up the environment, it will be done!”
“Imagine if trees gave off Wi-Fi signals, we would be planting so many trees and we’d probably save the planet too. Too bad it only produces the oxygen we breath.”
“All that is needed for the forces of evil to triumph is for good men to do nothing”
“Dear future generations: Please accept our apologies. We were rolling drunk on petroleum.”
“Man shapes himself through decisions that shape his environment.”